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  新部署、始動! 「Communication Architect」  -  2006.10.11.Wed / 00:27 
「FREE CAMEL」を終えてからも怒濤のペースで仕事が続いている。
自分の身の回りで、多くの軸が高速で回転しつづけているような感覚。

ひとつずつ片付けて、次から次へ、起き上がってきた仕事にまた向かう。
今日ひとつ飲料系の競合プレゼンを終え、明日からは先日タイで5社競合プレを勝ち取った自動車会社キャンペーンの再提案作業を向けて本格作業開始。11月には東京東地区で開催される展覧会、CET(Central East Tokyo)で10日連続アートイベントを行うべく友人のアーティストと企画中。

そしてこの10月から、会社でのボスが社内に新しい部署を立ち上げ、元々彼のチームにいた僕らもそろって異動することに。

「ウェブ進化論」「TVCM崩壊」などの本が出たり、「Web2.0」という言葉が巷を賑わしたりと、広告をとりまく状況がどんどんとハイブリッド化していく中で、うちのボスが大手広告会社の中で旗を上げ、TVCMやグラフィックだけに囚われない、トータルで新しい広告コミュニケーションをつくれるチームをつくったということ。これはもちろん、休職/留学以降、広告とア-トの両方に軸足を置いてきた僕にとっても歓迎すべきこと。

それにしても、今年初めにチームで「IT以後のNEW COMMUNICATION」を発表して、その後も一緒に多くの仕事をしてきたので、まったく予想してなかったわけじゃないけれど、予想以上に早い展開。エッセンシャルでのウェブをコアにした新しいコミュニケーションで急激に売り上げを回復している勢いで一気に行った感じ。そういう、会社の中での行動力も見習いたいところ。そうそう、新部署のロゴも制作中だし、ウェブサイトもつくってしまおうと話している。

とにかく、会社も広告界の状況も面白いことになってきていると思う。
これからも、どんどんポジションは流動化していくだろうし、広告も形を変えていくだろう。そんな中で僕も一緒に走りながら、自分なりに新しい[広告]の形を模索して、[広告]という概念を拡張していきたいと思う。

広告というコミュニケーションのメディアを越えた全体像と、
細部の表現の両方を構築できるCommunication Architectへ。



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近藤ヒデノリ Hidenori Kondo
某広告代理店CMプランナー/クリエイティブ・ディレクター/TOKYO SOURCE編集長/美術家。
30カ国に渡る放浪の旅、CMプランナーとして4年間勤務後、NY大学/国際写真センター修士課程に留学。9.11直前に復職。以後、TVCMを中心に広告コミュニケーションをつくりながら、個人での表現活動もつづけている。留学中から季刊誌[A]の創刊・編集に携わる他、「Removed」「PLAY」「無重力スポーツ」など、日常に隠された権力を読み替える作品を国内外で発表。近年は人のつながりと対話をテーマに「Wedding」展の企画、「TOKYO SOURCE」 編集長を務める。06年には、久々の自身の個展「FREE CAMEL」を開催。(photo:竹内スグル)

 TOKYO SOURCE 

東京発、未来を面白くする100人(インタビュープロジェクト/2005.3~)
TOKYO SOURCE

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 FREE CAMEL 

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禁煙ブームのこの時代に、個人の自由と表現の可能性を問う自身久々の個展。煙草「CAMEL」のパッケージからラクダを解放、路上禁煙法で知られる千代田区のギャラリーに本物のひとこぶラクダを登場させます。会場ではラクダを見ながら、CAMELが無料で吸い放題。9月22日(金)たった一日開催予定!詳しくは↓
Free CAMEL Project
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YAMAHAのフリーペーパー「Soul Switch」にインタビューを受けました。 →インタビュー全文 main

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